Beverly Hills Middle YearsIn 1919, Douglas Fairbanks and Mary Pickford bought land on Summit Drive and built Pickfair, the house that would remain Pickford's home after she and Fairbanks divorced and for the rest of her life. Other wealthy movie people followed them and settled in Beverly Hills. Will Rogers, a wisecracking political humorist, wrote of the land boom in 1923, "Lots are sold so quickly and often out here that they put through escrow made out to the 12th owner... They couldn't possibly make out a separate deed for each purchaser; besides, he wouldn't have time to read it in the 10 minutes' time he owned the land." The movie colony was well entrenched by 1928 when Harold Lloyd built his mansion in Benedict Canyon, followed by John Barrymore, Robert Montgomery and Miriam Hopkins. Thus, Beverly Hills became famous for being home to the rich and socially elite and for the large, stylish mansions of famous movie stars. The population in 1920 was 672; in 1924, it was 5,000; by 1930, it was 17,429. The issuance of building permits in 1918 totaled $35,200; in 1919, $304,900; in 1921, $787,729; 1922, $1,838,994. In early 1920, the Beverly Hills Speedway, a 1.25 mile wood oval track with turns banked 35 degrees, which was built at a cost of $500,000 on the south side of Wilshire Boulevard between Beverly Drive on the east and Lasky Drive on the west in Beverly Hills, was opened. Joe Boyer ran his race car 110 mph during the exhibition run. The races drew huge crowds and radio broadcasts were on a par with today's Indianapolis 500. There were also some aviation shows, another national craze. The speedway was closed in 1924 and the site was later subdivided for housing and businesses. In 1923, annexation to the City of Los Angeles was proposed, but received opposition. Residents Mary Pickford, Will Rogers and others mobilized local voters against the plan. Those for annexation argued that Los Angeles would provide an adequate supply of better quality water for growth. Workers left bottles of sulfur-smelling water on the doorsteps of every home in Beverly Hills with a label that read: "Warning. Drink sparingly of this water as it has laxative qualities." Despite the campaign tactics, annexation was defeated 507 to 337. The following year, the city voted $400,000 in bonds to purchase the water system from the Beverly Hills Utilities Company and drill additional wells. This fight for an independent city was arguably the first union of show business and politics in the United States. When Will Rogers became involved in local city government the community received international advertising. In 1925, long before Ronald Reagan became governor or Clint Eastwood became mayor of Carmel, Rogers was given the title "Honorary Mayor of Beverly Hills," which was the first and only time anyone has been so honored. That same year, the citizens of the city voted a $100,000 bond issue to purchase with Los Angeles, Santa Monica and Venice 385 acres (1.6 kmē) for the building of UCLA. There were ninety-six miles (154 km) of paved streets in the city limits by 1927. In 1928, the Beverly-Wilshire Hotel on Wilshire Boulevard between El Camino and Rodeo Drives, part of the old Beverly Hills Speedway, was completed. That same year, Greystone Mansion was completed by Edward L. Doheny, Jr., the only son and heir of wealthy oil man Edward L. Doheny. And in 1930, horses were banned in the City of Beverly Hills. Fountain with colored lights at intersection of Wilshire Blvd. and Santa Monica Blvd. in Beverly Hills, California Beverly Hills continued to grow. Promotional materials from the period touted the young metropolis as the "center of the next million." Fortunately, human-scale public improvements helped soften the effects of growth. In the early 1930s, Santa Monica Park was renamed Beverly Gardens and was extended to span the entire two mile length of Santa Monica Boulevard through the city. At its Santa Monica and Wilshire corner, the Electric Fountain, a constant symphony of form and color at night, was installed, with a small sculpture at the top of a Tongva kneeling in prayer, homage to the heritage of Beverly Hills as a wellspring of fertility and abundance. The following year, 1932, a new Italian Renaissance-style City Hall was opened. By 1933, however, the Depression hit Beverly Hills. The city and school board cut salaries to save funds. In February, some 161 parcels of land were advertised for sale for delinquent lighting assessments. The Chamber of Commerce established an employment bureau and the mayor requested a branch welfare office from the County of Los Angeles. Despite these problems, in April 1934 there was a huge celebration over the dedication of the city's new United States Post Office. The civic festival that followed was called Beverly Hills on Parade. By 1937, the city had weathered the storm of the Depression and was riding the crest of a wave of retail sales that reached more than $20,000,000 and bank deposits topped the $25,000,000 figure. Property values of that year showed a 30% increase over the previous year and new buildings were being opened regularly. In the years after World War II, energies were again turned toward the building of the city; businesses and residential areas began to flourish. This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Beverly Hills". |
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